Landing pages has a very specific purpose – to capture a sales lead.
As such it requires a specific approach based on best practices in inbound marketing in its design layout, content and function. The key components of a great landing pages are;
Creating a great landing page is a critical step in the conversion funnel for B2B marketers. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be inclined to move onto the next step and they’ll do so, because there is less friction. In addition, you’ll be able to attach ROI measurements to your various marketing campaigns. As you test and refine your campaigns, this insight into their net values will enable you to become more efficient and effective at driving down costs per acquired customer.
CMAC Group is a content marketing agency based in Chicago. Services include planning and execution of inbound marketing campaigns. Our focus is helping companies get found online, get more leads, and nurture them through the sales cycle.
We're changing the marketing game by helping bold organizations build lasting success.