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Smartlink™

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Powerful passenger self-booking tool



Speed up your disruption response with Smartlink.

Empower passengers to quickly and easily self-book overnight accommodation and alternative transport during disruption. Set the rules, send the link, and cases are solved instantly – freeing your ground teams to focus on passengers needing extra support.

Smartlink helps passengers to feel more in control and airlines to deliver a faster, more efficient and customer-friendly solution.

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Key benefits of Smartlink for aviation disruption

Smartlink helps to meet rising passenger expectations for IROPs. 74% of passengers expect help within an hour, yet few receive this with manual solutions. Smartlink gets to work in minutes, putting your disruption response on autopilot and keeping passengers happy.

A faster solution: Book accommodation and transport in minutes, not hours, and keep operations moving.

Full visibility: Real-time insight and built-in passenger updates to keep everyone informed and in control.

Customer satisfaction: Turn disruption into opportunity, building loyalty and lifetime value.

Cost control: Manage spend, ensure eligibility, only pay for rooms used, and limit EU261 claims.

Scale you can trust: An unrivalled global network ready for mass disruption events.

Tech with a human touch: Unlike other providers, we blend the two – with 24/7/365 support, a dedicated aviation team, and 6 contact centres in major gateways

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How CMAC Smartlink works – fast and cost-effective care.

Minutes matter during IROPs.

When a flight is disrupted, passengers receive a link to self-book a hotel room and alternative transport - based on your criteria. The process is flexible enough to handle different types of passengers and levels of treatment.

The confirmation message then contains a real-time tracking link to see the status of their booking and any updates, such as pick-up points and vehicle details.

Swapping slow, manual processes for a streamlined disruption response.

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Trusted by major airlines

CMAC are the disruption experts with 18 years’ aviation experience, renowned for delivering fast, effective solutions to the most complex passenger challenges.

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More integrated inventory

Instant access to 2.5m hotel rooms and 7m+ vehicles globally, from taxis to minibuses and coaches. All bookable in a click.

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More ways to book

Including our leading passenger self-service tools, the intuitive agent portal, or CMAC’s round-the-clock UK & European operation centres.

The true cost of airline disruption A closer look

Contact us to learn more.

Ready to transform your disruption response?

Discover how Smartlink can empower your passengers and streamline your operations during flight delays and cancellations.

Speak with our team to learn how self-service booking can free your ground staff to focus on passengers who need them most.

Our control centre is available 24/7 at +44 333 358 0156, or you can contact us through our form for more information. Let us show you how passenger self-booking turns delays into seamless solutions.

+44 333 358 0156

Contact CMAC

We’ll be in touch shortly to learn about your requirements, provide answers to your specific ground transport questions and review ways CMAC can help your business.

Smartlink FAQs

Call us today on +44 333 358 0156

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