Smartlink™| CMAC Group

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Powerful passenger self-booking tool

Speed up your disruption response with Smartlink.

Empower passengers to quickly and easily self-book overnight accommodation and alternative transport during disruption. Set the rules, send the link, and cases are solved instantly – freeing your ground teams to focus on passengers needing extra support.

Smartlink helps passengers to feel more in control and airlines to deliver a faster, more efficient and customer-friendly solution.

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Available 24/7/365

Our team are available to you, 24 hours a day, 7 days a week, 365 days a year, so you are never without us.
Global coverage

Our vast supply network covers countries all across the globe, ensuring you can get your people where they need to be.
Investing in technology

We invest in technology to ensure the best possible customer experience.

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Key benefits of Smartlink for aviation disruption

Smartlink helps to meet rising passenger expectations for IROPs. 74% of passengers expect help within an hour, yet few receive this with manual solutions. Smartlink gets to work in minutes, putting your disruption response on autopilot and keeping passengers happy.

A faster solution: Book accommodation and transport in minutes, not hours, and keep operations moving.

Full visibility: Real-time insight and built-in passenger updates to keep everyone informed and in control.

Customer satisfaction: Turn disruption into opportunity, building loyalty and lifetime value.

Cost control: Manage spend, ensure eligibility, only pay for rooms used, and limit EU261 claims.

Scale you can trust: An unrivalled global network ready for mass disruption events.

Tech with a human touch: Unlike other providers, we blend the two – with 24/7/365 support, a dedicated aviation team, and 6 contact centres in major gateways

How CMAC Smartlink works – fast and cost-effective care.

Minutes matter during IROPs.

When a flight is disrupted, passengers receive a link to self-book a hotel room and alternative transport - based on your criteria. The process is flexible enough to handle different types of passengers and levels of treatment.

The confirmation message then contains a real-time tracking link to see the status of their booking and any updates, such as pick-up points and vehicle details.

Swapping slow, manual processes for a streamlined disruption response.

Trusted by major airlines

CMAC are the disruption experts with 18 years’ aviation experience, renowned for delivering fast, effective solutions to the most complex passenger challenges.

More integrated inventory

Instant access to 2.5m hotel rooms and 7m+ vehicles globally, from taxis to minibuses and coaches. All bookable in a click.

More ways to book

Including our leading passenger self-service tools, the intuitive agent portal, or CMAC’s round-the-clock UK & European operation centres.

The true cost of airline disruption A closer look

Ready to transform your disruption response?

Discover how Smartlink can empower your passengers and streamline your operations during flight delays and cancellations.

Speak with our team to learn how self-service booking can free your ground staff to focus on passengers who need them most.

Our control centre is available 24/7 at 03333 207 100, or you can contact us through our form for more information. Let us show you how passenger self-booking turns delays into seamless solutions.

0333 358 0156

Set up a corporate account

We’ll be in touch shortly to learn about your requirements, provide answers to your specific ground transport questions and review ways CMAC can help your business.

Smartlink FAQs

Can Smartlink be customised to our airline's policies?

Absolutely. You can set spend limits, hotel and transport options, and more - ensuring both excellent customer experience and cost control.

How quickly can passengers be rebooked?

Most passengers complete their bookings in less than 5 minutes - turning potential chaos into calm.

Is Smartlink suitable for all types of disruption?

Yes. Smartlink flexes from individual flight delays to mass disruption. Our Drawdown feature can also block book hotel rooms when the latter hits.

What makes Smartlink different to other IROPs tools?

Smartlink combines automation with human care. Behind our advanced tools is CMAC's dedicated aviation team and 6 contact centres - available 24/7/365 to assist ground staff.

Call us today on 03333 207 100

Call us today on 03333 207 100

Call us today on 03333 207 100

Call us today on 03333 207 100

Smartlink™

Powerful passenger self-booking tool

Request a callback...

Available 24/7/365

Global coverage

Investing in technology

Key benefits of Smartlink for aviation disruption

How CMAC Smartlink works – fast and cost-effective care.

Trusted by major airlines

More integrated inventory

More ways to book

Ready to transform your disruption response?

Set up a corporate account

Call us today on 03333 207 100 to speak to a member of our team