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CMAC Group partners with iCoupon to enhance airline disruption services

Posted Sept 28, 2026

2026 09 22 Asset CMA Ci Coupon Partnership Blog Image v4

CMAC Group, a trusted partner to airlines providing disruption support and accommodation solutions, is partnering with iCoupon, the global leading intelligent vouchering platform, to improve passenger services for airlines during disruption.

As an established aggregator of ground transportation services for the global travel sector, CMAC has been appointed as a transportation partner for iCoupon Rides. Already used by global airlines, the Rides solution allows carriers to arrange flexible ground transportation for disrupted passengers. The partnership significantly expands the ground transportation options available to airlines using iCoupon Rides through a single integration, leveraging CMAC’s extensive supplier network, aggregation capabilities and expertise in managing disruption at scale.

CMAC will draw on its established global transportation ecosystem, giving airlines access to trusted providers covering taxis, private hire vehicles, executive transport and coaches, to keep passengers moving safely when disruption occurs.

Through RideLinks, powered by CMAC and generated via iCoupon, passengers can book reliable onward transport without downloading an app or creating an account, while airlines maintain visibility of journeys from pick-up to drop-off to support passenger welfare and regulatory compliance.

Ashley Seed, Chief Commercial Officer at CMAC Group, says: "When disruption occurs, airlines need partners that can respond quickly, consistently and at scale. Through this partnership, airlines can access CMAC's extensive global network of ground transportation partners directly within the iCoupon platform.

“By combining CMAC's proven technology, supplier network and 24/7 operational expertise with iCoupon's digital passenger care solutions, we're making it easier for airlines to arrange onward travel, maintain service standards and support passengers when they need it most. Together, we're helping carriers reduce operational complexity while delivering a better airline passenger experience during disruption."

Richard Bye, Chief Executive Officer at iCoupon, adds: "Ground transportation is an important part of passenger recovery, and CMAC was a natural partner for iCoupon Rides because of its proven expertise in the aviation sector, extensive transportation network and ability to deliver services consistently across multiple locations.

"Together, we can give airlines another way to access CMAC’s trusted ground transportation capabilities during disruption, while providing the visibility and flexibility needed to support passengers throughout their onward journey."

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