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Turning disruption into loyalty: Ashley Seed on why airlines should treat IROPS as a strategic opportunity.

Posted Oct 21, 2025

Ashley Seed, Chief Commercial Officer, CMAC Group Flight disruption (IROPS) has always been one of the aviation industry’s toughest challenges - not just operationally, but reputationally. When people are stranded, delayed, or rerouted, they don’t remember the technicalities, they remember how they were treated. That’s the difference between a one...