Case Studies

Find out about how CMAC services have helped our partners

Case Studies

Beast from the East

Posted Jul 21, 2021

Manchester Evening News

The client

During Beast from the East, CMAC supported many organisations impacted by the severe weather including Virgin trains, RAC, Greenflag, Flybe and Thomas Cook to name but a few.

The challenge

In February 2018, a record-breaking Arctic snowstorm swept the UK causing mass disruption.

Dubbed ‘Beast from the East’, the severe weather left thousands in need of emergency transport and temporary accommodation across Britain.

The solution

As experts in mass disruption, CMAC proactively prepared for the storm.

Over an eight-day period, CMAC moved over 100,000 people and booked over 15,000 hotel rooms.

Our industry leading technology was essential for ensuring the calls and bookings were dealt with rapidly and efficiently.

We contacted clients in advance and advised them to use our online booking portal where possible, as this would free up resource in our call centre and speed up the process.

We also significantly increased staff resource in order to deal with the influx of requests.

During this period, CMAC experienced the highest call volume they had ever dealt with.

Our front-line operations staff communicated to clients that their transport could be tracked in real-time via the Live Tracker app.

We supported multiple airlines, arranging 6600 coaches and taxis and booking more than 15,000 hotel rooms.

CMAC also supported multiple rail companies, moving over 1000 rail passengers in 136 coaches.

The stats

Over a seven day period our teams arranged over

Van icon 6600


Hotel icon 15000

Hotel rooms


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