The client
During Beast from the East, CMAC supported many organisations impacted by the severe weather including Virgin trains, RAC, Greenflag, Flybe and Thomas Cook to name but a few.
The challenge
In February 2018, a record-breaking Arctic snowstorm swept the UK causing mass disruption.
Dubbed ‘Beast from the East’, the severe weather left thousands in need of emergency transport and temporary accommodation across Britain.
The solution
As experts in mass disruption, CMAC proactively prepared for the storm.
Over an eight-day period, CMAC moved over 100,000 people and booked over 15,000 hotel rooms.
Our industry leading technology was essential for ensuring the calls and bookings were dealt with rapidly and efficiently.
We contacted clients in advance and advised them to use our online booking portal where possible, as this would free up resource in our call centre and speed up the process.
We also significantly increased staff resource in order to deal with the influx of requests.
During this period, CMAC experienced the highest call volume they had ever dealt with.
Our front-line operations staff communicated to clients that their transport could be tracked in real-time via the Live Tracker app.
We supported multiple airlines, arranging 6600 coaches and taxis and booking more than 15,000 hotel rooms.
CMAC also supported multiple rail companies, moving over 1000 rail passengers in 136 coaches.
The stats
Over a seven day period our teams arranged over
6600
Coaches
15000
Hotel rooms
Download
Download our free Business Continuity Brochure here and discover how CMAC can support and keep your business moving through times of disruption.