Seamless Event Transport for Wimbledon 2025

The Client

Newmarket Holidays is one of the UK’s leading escorted tour operators, delivering exceptional travel experiences across the UK, Europe, and beyond. For several years, they’ve relied on expert partners to support logistics at high-profile events, including the prestigious Wimbledon Championships.

The Challenge

Newmarket Holidays required seamless event transport for one of the world’s most prestigious sporting events. They needed to move over 2,000 guests to and from Wimbledon 2025, over a three-day period with complex logistics and tight schedules.

They faced several challenges in planning event transport for Wimbledon 2025. These included coordinating large volumes of passengers under strict time constraints, sourcing a high number of coaches during a peak-demand period, and managing intricate logistics such as driver details, contracting, and on-site coordination.

The operation also required the flexibility to adapt to the possibility of last-minute changes while maintaining consistently high service levels, all within budget parameters and without compromising on quality. With multiple moving parts, vehicle availability and operational efficiency were critical to success.

}

The Solution

Newmarket Holidays turned to CMAC Group once again to deliver reliable transport for operation Wimbledon. After several successful years of partnership coordinating safe and seamless event transport solutions, they decided to leverage CMAC’s 18 years of industry experience and strong supplier network.

The operation was executed smoothly, with guests arriving on time and stress-free - a testament to meticulous planning and delivery.

Highlights and results of the robust partnership included:

• End-to-end coordination of 46 coaches for over 2,000 guests over the three-day period.
• Reliable, on-time performance with zero service interruptions.
• Strong understanding of the Wimbledon Championship event which has resulted in improved year-on-year operational efficiency, built over several years of reliable collaboration.
• A single point of contact for sourcing and managing multiple coach providers, resulting in significant time savings.
• Exceptional communication, flexibility to accommodate late changes, and a shared commitment to service excellence and passenger experience.
• Consistently rising service levels, measured through customer satisfaction and cost-efficiency.
• Further expansion of CMAC’s services to support with additional Newmarket touring packages following another successful year of event transport for operation Wimbledon.